Chisel is a robust all-in-one product management platform built to help B2B SaaS teams collaborate more effectively. It brings together product roadmapping, feature management, and customer feedback in a single workspace—designed to make sure teams stay aligned and build what actually matters.

Since January 2022, I’ve been leading the charge on all things SEO and organic growth at Chisel. My focus has been simple: grow visibility, build trust, and convert that attention into meaningful business results. From laying the foundational strategy to getting hands-on with content, technical fixes, and cross-team alignment—I've been fully embedded in the process.

Key Achievements

✅ 120% Growth in Organic Traffic Over Two Years

When I joined, Chisel’s organic visibility was still in its early stages. I created and executed a detailed SEO roadmap tailored to the B2B SaaS space—balancing quick wins with long-term authority building. A big part of this success came from:

✅ Programmatic SEO That Drives 30%+ of Traffic

I led a project to create programmatic landing pages targeting niche, long-tail product management terms. These weren’t just mass-produced templates—they were designed with real search intent in mind. Using Webflow and a bit of custom scripting, we published 100+ keyword-optimized pages that still bring in a steady stream of highly targeted traffic every month.

✅ Winning High-Intent Keywords in a Competitive Niche

The product management space is crowded. Still, we managed to break through. By focusing on search intent and content quality, we ranked on Page 1 for conversion-ready terms like:

This was driven by a carefully mapped content plan with 60+ pillars built around what our audience actually searches for—not just what we want to say.

✅ Link Building That Actually Moves the Needle

Rather than chasing vanity metrics, I focused on earning backlinks that matter. I secured 60+ placements through: