🧠 About CallHippo

CallHippo is a leading VoIP phone system that empowers startups, support teams, and enterprises to set up virtual phone numbers instantly. The platform enables sales and support teams to connect with global customers effortlessly, with advanced features like call analytics, IVR, and integrations.

💼 My Role: SEO & Digital Marketing Executive (May 2021 – Dec 2021)

At CallHippo (part of Appitsimple Infotek Pvt. Ltd.), I contributed to growth marketing initiatives, focusing on SEO, SEM, email, and social strategies to enhance brand visibility and lead acquisition.

📈 Key Achievements

✅ Boosted Organic Reach via Comprehensive SEO Strategy

• Optimized over 80+ service pages and blog posts with targeted keywords.
• Fixed technical issues (site speed, mobile usability, schema) improving crawlability and page health.

✅ Keyword Rankings for High-Intent Pages

• Helped rank for competitive keywords such as “virtual phone number,” “VoIP for startups,” “best business phone system,” etc.
• Conducted in-depth keyword research using SEMrush and integrated semantic SEO techniques.

✅ Data-Driven Campaigns with Performance KPIs

• Launched data-backed campaigns on Google Ads and Facebook (retargeting), increasing demo requests.
• Tracked performance using Google Analytics, setting clear KPIs for traffic and conversion improvements.

✅ Improved Blog Traffic & User Engagement

• Created SEO briefs and optimized content around customer pain points, industry use cases, and feature-based queries.
• Increased time-on-page and reduced bounce rate by improving internal linking and content structure.